The Grand View : Underwriting

Lake of the Ozarks Convention & Visitor Bureau

	Underwriting Stefan Baumann's, THE GRAND VIEW THE GRAND VIEW is seeking corporate sponsors to underwrite a portion of our National Park experience. In return, underwriters will receive a completely unique branding opportunity: a 15-second promotional spot at the head and tail of each episode. These marketing spots will be an attached component of each show, and will be aired every time the series is presented. THE GRAND VIEW will brand a corporation with PBS, America's natural environment and the educational philosophy and mission of the National Park Service. This marketing option will include 96 national airings per, with a guaranteed attachment to the series for 4 years. To see the underwriting tags for our current season, left click on the "Our Sponsors" window above.

	Motivation for Underwriting PBS Our greatest potential contribution to you and your company, is our tangible impact on your brand and image. The content of our series, and Public Television itself, builds brand identification, and strengthens the image of our corporate partners. Nearly 75% of PBS viewers believe that PBS underwriters are committed to quality and excellence. Almost 66% of PBS viewers are more likely to purchase the product or service of a PBS underwriter (Cone/Roper Worldwide: PBS Image Study) Underwriters are impacted by what market research has defined as "halo effect": An impression of excellence and civic responsibility in relation to the quality programming on PBS. Your support will have made the tradition of PBS, and the quality programming it makes possible, an enduring force in television media.

	Guidelines for ON-AIR Sponsor Messages Underwriter spots are intended as an expression of thanks to a sponsor. To preserve the nature of the PBS experience, spots usually maintain a non-commercial tone, which maintains the integrity and image of PBS. Most existing image or branding spots that are currently applied within your marketing mix, are ideally suited for PBS. Underwriter messages that do not meet FCC standards for public television, may require minor changes. Underwriting spots: Are 15 seconds in length May include corporate identification and depiction of sponsor’s products or services May show corporate logo May use a well-established slogan or corporate positioning statement May include telephone number or web site address May include music or sound effects identifying the company Sponsorship messages may not have comparative, or superlative language, and must not be too "commercial" in nature. Calls to action are prohibited, as are pricing, discounts, or inducements to "buy". To procure the benefits of the "halo effect", the nature of the PBS experience must be preserved.

	Additional Value Stefan Baumann's, THE GRAND VIEW, offers a host of additional benifits for underwriting the series.. Our corporate partners will receive written Thanks and credit in all Baumann publications, his complimentary video series, and his monthly e-journal, Observations of Nature. Acknowledgement and a hot link to your corporate web page from our home page, www.thegrandview.org One VHS or DVD copy of each episode of THE GRAND VIEW Ten complimentary Stefan Baumann prints for your clients Your company logo on our production letterhead Company logo and sponsorship acknowledgment on selected portions of Stefan Baumann's national lecture and workshop series Exposure for underwriter in the event of awards and industry recognition Company name and logo on THE GRAND VIEW production vehicle that travels the National Parks Baumann will also be available for corporate guest appearances and social events.

What is Underwriting?

An Underwriter spot is the virtual equivalent of what commercial television considers an advertisement. In the world of public television, worthy programs seek underwriting by corporations and the business community; In return for this support, the network offers two, 15-second underwriting spots. These spots will be married to the program for a four-year period, and will air each time the program is presented. Their placement will transcend the traffic of commercial television, and will have greater impact in the low clutter, dignified environment found only on PBS.

	THE PBS AUDIENCE Our audience, and the supporters of Public Television (PBS), are an affluent demographic, made up of upscale consumers, community leaders and business decision makers. 63.1 % of PBS’ audience utilize the internet 86.7 % have a household income of over $50,000 13.2 % have a household income of over $100,000 (The Media Audit Program and Report: International Demographics, Inc. and 1998 PBS Image Study - Sep-Oct 2002) PBS audiences are unique and educated consumers that are discerning in their approach to commerce; They acknowledge and support corporations with integrity and a responsible, civic philosophy. This is the branding potential of PBS.

	FOR DETAILS ON BECOMING AND UNDER WRITER OF THE GRAND VIEW, CONTACT: Robert Martin Vice President of Marketing 85 Cerritos Avenue San Francisco, CA 94127 1-800-511-1337